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(This was originally posted on Google+ itself. I’m also keeping it here, for easy reference.)

A friend of mine notes that one of the problems of the current Google+ “real names policy” is that “Google is attempting to deal with (I’m assuming) manufacturing a community of 1-to-1 RL presence-to-online presence” — in particular, he says that while he does have questions about how Google is attempting to do this, he also has a lot of respect for the fact that they are trying to.

I’m not so sure that I do. Partly because I’m not convinced that there’s any value in creating a community of 1-to-1 real-life presence to online presence.

That’s partly because I’m not convinced that there’s any such thing as a 1-to-1 correspondence between real-life presence and real-life presence. I mean, seriously, are you the same person at work as you are when you’re down at the bar with friends? As when you’re having dinner in a nice restaurant with your lover? As when you’re in bed with him or her?

The idea of a 1-to-1 correspondence between real life presence and online presence is based on the idea that there’s a 1-to-1 correspondence between identities (personalities) and physical bodies. That idea is wrong. We all shift identities based on who we’re interacting with and what situation we’re in. That’s part of why we even shift our names based on that:

  • My fiancée calls me “Darling”, “Sweetheart”, “Dear”, “Love”, or “Honey”, according to her whim at the time. (We like variety, and we like to avoid getting too canalized to one particular term of endearment.)
  • My co-workers usually call me Kagan.
  • My friends usually call me Kai.
  • My siblings usually call me Kai, but my brother sometimes calls me “brother” or “bro” — and, truth be told, I like this occasional familiarity.
  • Sales people and waitrons and so on call me “Sir”. And this is not an outlying data point, because I answer to it, and I expect them to call me by this name. We all consider it right and proper.
  • Telemarketers and professional service people (bankers and whatnot) would do well to call me “Mister MacTane”. They often presume that they can call me “Kagan” — but this is a mistake on their part, because they are presuming a level of familiarity which (unlike my brother) they have not earned and do not deserve.

All of these different names, and different reactions to them, are signs that indicate that I enact different identities in different contexts. We all do.

And a social network that tries to straitjacket me into a single identity is doomed to omit huge chunks of who I really am. In so doing, it fails to serve my needs. It makes it harder for me to engage with the network at all… which makes it much more likely that I’ll leave.

I understand that Facebook is very deliberately built to enforce a single-identity model, because (as I’ve posted here before) Mark Zuckerberg actually believes that “[h]aving two identities for yourself is an example of a lack of integrity.” But Google doesn’t have to subscribe to Zuckerberg’s delusion.

Sadly, I see little hope that they’ll deviate from the “one physical body, one online identity” model that Google+ currently tries to operate under (and can never successfully enforce without causing even more problems).

Originally published at Coyote Tracks. You can comment here or there.

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kai_mactane

July 2011

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