One of the biggest problems with Flash isn’t Flash itself. It’s Flash designers. More particularly, it’s Flash designers’ basic failure to understand why certain UI elements are the way they are. This leads to one of the most common Flash designer diseases: The drive to reinvent basic UI elements. Poorly.
When a user clicks a link, they’re sending a specific message with a specific intent. That intent is “show me the information I’m interested in”. It’s not “show me a nifty animation effect that takes another 5 seconds out of my busy schedule”.
Users (rightly) consider page transitions to be the space in between what they’re actually interested in. Don’t force them to pay even more attention to them.
Reinventing Scroll Bars
This error is so common, and people screw it up so badly, that I’ve already written an entire post about it. However, I’d be remiss in not listing it here, as well.
Speaking of things I’ve written about before… people have been complaining about auto-playing sound since Netscape Navigator first gave us the ability to include such an abomination, way back around 1994. Eleven years later, I listed auto-playing music as a “no-brainer”, in the sense that excluding it from your site should be a no-brainer decision.
Some people will apparently never learn.
Assuming Everyone Has Enormous Bandwidth
If it’s possible to provide the user with something more useful than a “Loading…” indicator before all the code has arrived, then why do Flash developers never actually do so? (This is a real, not rhetorical, questions, and an open invitation for Flash designers and developers to answer it.)
Here’s Why So Many People Disparage Flash “Designers”
For a trifecta of awfulness, check out the site for Alembic, a bar in San Francisco. On my fiber-optic, 6 Mbit connection, it takes nearly 10 seconds just for the site’s intro to load. Then, once the little rocks glass is full of liquor, the page blasts some sound at me — sound that doesn’t even convey any information. (Believe it or not, I already know what a crowded bar sounds like.)
Then there are the slow transitions from sub-page to sub-page. All told, it took me a ridiculous amount of time just to find out what their hours were. But for a true dose of awfulness, try clicking on “Menus”. Then try clicking on one of the other main menu items. The site’s “background” doesn’t even realize that there’s still a “window” open in front of it… even though both the “background” and the “popup” are just visual elements of the same Flash object!
The real kicker comes when you try clicking on one of the menu pages. Rolling over zooms them a bit, but clicking? Launches a PDF document! A separate one for each page! That zoom effect was apparently just a red herring, and trying to get the place’s full menu would require seven separate PDF downloads.
I suppose they could, somehow, have disrespected their users a little more. At least the page doesn’t literally throw a drink in the user’s face. Just figuratively.
Please, if you’re designing your sites in Flash, don’t make them like this. Don’t be the web equivalent of “that guy”.
Originally published at Coyote Tracks. You can comment here or there.